Ask any marketing professional, and they will tell you that as it relates to non-profits, developing a public awareness campaign is a necessary part of selling your group. This awareness, as the reasoning goes, helps your stakeholders understand not only who you are and what you do…but why they should care. This increased awareness and personal connection to you and your life is essential for achieving their cause and raising money.
For those opposed to livestock agriculture, the battle has been uphill…but they have made significant progress. And as it relates to public awareness and communicating “why you should care” – they have the attention of major media outlets.
For example, Jane Velez-Mitchell (HLN) recently spoke to Gene Baur, president and co-founder of Farm Sanctuary. In the interview, Mr. Baur discusses his “findings” in his book, Farm Sanctuary: Changing Hearts and Minds About Animals and Food.
In speaking about livestock farming and presumably about large livestock farms in particular, Mr. Baur says, “…it’s bad for animals, it’s bad for people, it’s an industry that needs to be stopped…it’s (manure) getting into our waterways and destroying our environment.”
So, there you have it, in these brief excerpts, Mr. Baur is telling the stakeholders (i.e., consumers) why they should care; if you care about animals, if you care about people, and if you care about the environment, join our cause.
Yes – the recent environmental regulatory wins (duty to apply and the NPDES proposed rule withdrawal) are significant – but this battle for the hearts and minds of all consumers is one that continues regardless of the current regulatory rulings.
To see the brief interview (“Factory farms bad for the environment?”) on HLN click here http://bit.ly/P3lzfW
If you have questions or need help with an environmental issue, contact Matthew Schroeder, P.E. (firstname.lastname@example.org), Christopher Paré (email@example.com), or Amy Owen, EIT (firstname.lastname@example.org) at 248-932-0228.