I was reading Seth Godin’s blog today (http://www.sethgodin.com/sg/) and he said that clients/customers want one of three things:
Godin says not all three, just any one of them. I thought about this and my own buying decisions, and I can’t think of a purchase that doesn’t fit one of these three…
I was then looking at these three from the perspective of what has turned out to be a very popular (just shy of “wildly popular”) series of seminars on, of all things, environmental remediation (Burlington, ON, Troy, MI, *Grand Rapids, MI, and *Richmond Hills, ON).
While I really do believe, what draws people in is the aspect of getting results – there might be an element of thrill in finding a solution when something like a remediation has lingered…I’ll leave the ego aspect to the local haberdasher that can make you look real snappy in some new threads.
If you are looking for environmental remediation results & thrills (two out of three isn’t bad) you can contact me at (firstname.lastname@example.org) or go to our website at www.dragun.com for more information about our next seminar.